They don't mention that in their ads on radio (not sure if they do TV ads). Pretty much mention security and privacy and nothing else.
So people that want that get it. Yes it's more private than Google. Otherwise it's exactly the same.
Target advertising
We had about 50-55 employees at the McDonald's I managed a while back. Starting people off at 8/hr towards the end of my time there.
Drove by there the other day, starting people at 15/hr, asked one of the employees and they said around 30 people work there now. The people there are absolutely awful, ones I'd pass on when I did that shit back in the day. As close to retarded as one can be without being an actual retard.
That's plausible as well. Just figured it may be an easy fix since I see that fuck shit up all the time