I'm sure a bunch of you have seen this by now.
It started sometime between 4 and 6 years ago I think.

Notices being sent out from all sorts of banks, creditors, service providers, organizations and even county officials claiming they've been hacked (had a security breach) and therefore some of your personal information may have been exposed, followed by an offer of a couple years of complimentary enrollment in an identity-theft protection service.

It's almost the exact same notice every time, almost word-for-word.
The notices have the return address and letterheads/logos of the actual entity they're claiming to be.

It's very interesting.

Anyone figured out what's going on or seen any official reporting on this?

I have hypotheses on what the agenda/scam is but I don't want to pollute anyone else's assessment with my own.