The Bullshit Asymmetry Principle
(media.scored.co)
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We make time for that! You aren't having a one-on-one conversation to persuade the other party, but rather a public discourse where the other party is actually a sockpuppet army whose collective goal is to persuade everyone reading.
Now do you see why truth tellers always lose?
I disagree with the always lose part. The sockpuppet account is definitely possible.
I think the biggest problem with spreading the truth is that most people can't handle it. Even "no nonsense" Adam Carolla said if it were true that 9/11 was an inside job he didn't want to know because it would mess up his perception of reality. Basically like "hey don't spoil my good time".