Ask why all these executives who installed the DEI and argued for its favor are now claiming "oh gosh that DEI was horrible", maybe question if this is not pattern and plot.

Answer is very simple. They are not executives/owners/shareholders, but puppets.

It's the question "whose puppets are they?" that should be rised everywhere by everyone.

The naive view is that they're currying up to Trump. The fact that this is even considered breaking news however, what a company that's office is not open to the public is doing with its bathrooms, should be a bit illuminating on its own