Intel invests 25$ BILLION to erase Palestinian village and make Americans redundant
(www.timesofisrael.com)
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They will just buy AMD at that point. What's important is they are setting up the infrastructure, know-how and people.
If Intel loses its market share, they can do a merger or buyout and replace the logo on the building. But the building and the equipment would stay.
They don't care if the market stagnates afterwards, as long as they have monopoly they are good to go.
Rebranding doesn't work on nerds. They'll remember intel can't be trusted. Just reading their intentions is enough to skip their product.