I saw two articles. One that says the Twitter knock off is invite only, and one that says to just block everyone on Twitter to get your bubble back. I posted the blocking article, you may have read it.

I'm not sure about the numbers fleeing. I read at least a dozen articles trying to convince people that boycotting AB's butt light wasn't working, and to give up. No one broke that boycott line, and today I read an article that they are giving the beer away to distributers.