There's only one perceivable way (inception towards death), and only one means to subvert those perceiving it (life)...choice (suggestion) towards choice (consent) contract law, hence willingly binding oneself to the choices of others when consenting to their suggestions.

All goes back to the same

All represents same (process of dying), each one within represents difference (life). This is how the few can rebrand the same (perceivable) with different brands (suggested) ad infinitum.