By "normie" I mean someone who maybe questions the 2020 election, or that thinks something fishy happened with JFK, but is not ready to accept the uncomfortable fact that democracy is an illusion and that global elites (sometimes together, sometimes in competition with each other) are trying to steer events, even if they sometimes fail, and even (yes it happens) the good guys win.
And don't say moon landing, flat earth, or 9/11 was a controlled demo...because those won't work.
I think the best one is the "military-industrial complex" which sounds like shit to a normie until you point out that Ike coined the phrase ,and framed the problem, in his farewell address.
It really depends on the normie, you've gotta know your target and what they're interested in. The most important thing is to get them to ask you questions.