Consent to suggestion of "covid" allows those who suggested it to define it at will for those who consented to it. Meanwhile; those who consented to it will be busy reasoning (want vs not want) over any contradictions to the initial suggestion and any subsequent suggestion under the same umbrella.

All of this is based on exploitation of ignorance; like for example that "covid" represents a rebrand of the before suggested "coronavirus" suggestion. The source simply switched the brand and ignorance responds by denial thereof. Hence ignorance (want over need) equals lack of understanding.