Free will of choice operates between adherence to self sustenance and "ignorance" thereof aka need/want. Ignorance is essential; because falling for it will cause the consequences that are needed to inspire self sustenance.

The few are racketing ignorance among the many by suggesting them the wants (temptations) to ignore their needs for. If you try to tell another one what he "needs" to do, he will instead ask himself if he wants/not wants to do what you are suggesting. Why? Because he already acts upon choice of ignorance, which causes him to not comprehend needs anymore; which is why he now perceives reality through the lens of want/not want, and the parasitic few are supplying both to them.

Ignorance cannot be changed through suggestion; because suggestion caters to ignorance (to wants). One needs to adhere to self sustenance (need); which will grow ONEself; which will allow one to emit outwards; which then attracts others to also adhere to their needs.

Everything suggested to us by the few (all of society and everything within including languages) represents a 'domestication of ignorance' racket. They exploit offer/consent under natural law (defined through motion; not religion) by suggesting being the ones offering aka the happy merchants of temptation.