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'feature creep' ---- kills itself
By holding onto any product these features become a burden upon oneself...the real feature is about resisting the temptation to hold onto, which grows ones resistance.
Nature uses the ongoing process of dying to assure that the temporary feature of life cannot be a burden for long...technology is utilized to distract from that.
Notice that the opposite of feature (life) implies downfall (inception towards death)... https://www.wordhippo.com/what-is/the-opposite-of/feature.html