How much more effort would it be to lauch their own crypto coin, get it listed on a few exchanges, and have users pay them that way? Fees would probably be less as well.

You will lose everything and you will be happy before it happens.

It would be much easier to convince the EU that a bunch of pale-colored pixels on the screen is not worth enforcing the law against.

They did it with red colored pixels before. It's time for the pale ones.