BRAIN POISON: How 'Addiction Engineers' Went From Big Tobacco to Big Food
(eccentrik.substack.com)
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They formulate the "food" using a technique called Design of Experiments. A statistical tool called ANOVA allows them to hone in on which flavor ingredients in what mixtures are most addictive.
The "food" itself would literally be inedible without the flavoring. Imagine doritos without the dust.