Richard SImmons died today. Remember the short film "The Court Jester" with Pauly Shore playing the role of Richard Simmons? That was release 7 months ago. My bet is they were expecting Richard Simmons to die a little sooner, and the story of Richard SImmons trashing Shore for making it was all made up BS to generate more media buzz for the short movie. I think this maneuver happens quite a bit. They love to use death to generate buzz for something, but when that's not an option they'll outright make things up.