He is just to much into words and especially latin, which is a new constructed language. Its grammar is almost like German. But there is fun in words: Take Bitcoin= B(e) it Coin. Take Beach= B(e) each, means separation from land to water. And also every name that starts with a "M" is a person like a magician, it can turn white or black. Also the word woman, what else is it than Wom(b)man?

But everything can be overdone, and then it gets into trolling.