DARPA Meme Tutorial (2011)
(archive.org)
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The paper goes in depth into many aspects, such as how they want to create frustrated people (who dropped from the middle class into the lower class) and utilize them in fake movements.
Memes for them are not just simple images, it goes into TV productions, novels, video games, etc.. a whole spectrum of control of the ideas and information we get.
Germ here has a good talk about the paper: https://www.youtube.com/watch?v=irAzb_b9AIs
This is why they freaked so hard on MAGA.
-Anons