originally used because 1st Gen web crawlers couldn't parse the text out of a jpg. OG memes were used to communicate covertly without raising the algorithm's alarm.
It was the humans' first attempt at hiding from the machines. Yes?
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No. Humour, bonding, group cohesion, inside jokes and quick-witted one image replies.
Most people here weren't born when the first memes started to be used on the Internet.
Hell, even WWW wasn't born then.
First memes were ASCII images.