Assets under management gives you huge power.

You can basically use that capital to steer the market price for any commodity or trading instrument.

For example, I can utilize controlled assets under my manage to either increase the price for Gamestop by flooding the exchange with buy orders, or crash the stock price for Gamestop by flooding the exchange with sell orders utilizing "assets under management."

I and all my buddies can buy or sell shares with our own money before steering the price with "assets under management."