2 years of almost 24/7 daily death counts by the media. Non stop fearing mongering and doom by the talking heads. Mandates and other restrictions. Then Russia invaded and the news never talked about it again. Then all other restrictions were lifted.
Personally I think the narrative was simply collapsing. Even for normies having 3 vaccines and still catching covid makes absolutely no fucking sense.
I still lmao every time a mrna ad plays on the radio, "WE CAN DO THIS" so dramatic to the point of comical absurdity as there are still no signs of an actual pandemic when out in public and never was yet those ads still play in public on a regular basis, it's orwellian cringe dialed up to 11 and 99% of people just awkwardly ignore it yet pfizer still desperately trying to make more money