Here's the most interesting parts:

Vaccine engagement package to all entertainment talent and management agencies

Vaccine engagement package to all media companies and show producers

Outreach to major culture event producers

Outreach with WCDT [likely We Can Do This] brand and engagement ideas to major businesses and associations

Launch Community Corps Business Chapter

Start celebrity Share the Mics

Late night hosts vaccination video (POTUS)

Produce HHS question-and-answer videos featuring local Black doctors discussing the vaccines, how they work, and why the public should get vaccinated

Request that Tom Brady create a video with his parents encouraging vaccination (his parents had COVID last year and he has talked about their tough recovery).

Create custom partnerships with the social media platforms with algorithms to hit the audience.

Launch Hollywood comedy writers video content.

Work with YouTube on an original special about vaccinations targeted to young people (similar to the YouTube’s Dear Call of 2020 special).

Work with Instagram to produce a series about vaccines for @Instagram (the largest social media account in the world, 387 million followers). Feature young creators doing in-depth pieces about young people’s questions. Request a Stories Highlight on Vaccines on @Instagram to stay on the account through 2021.

Request major TikTok, Snapchat and Instagram influencers to create videos of themselves being vaccinated and start a special campaign of funny and/or musical videos about being vaccinated to encourage others to create content and post.

Request a vaccination special on Christian Broadcasting Network featuring Evangelical leaders.

Request that the major live TV entertainment shows feature hosts being vaccinated on air (ex: the hosts of The Voice).

Request that the TV morning and daytime talk shows feature special vaccination reunion moments with everyday Americans talking about what this means to them (ex: hugging grandma for the first time).

Convene an editorial meeting with the publishers of Catholic newspapers and newsletters across the country (ex: America Magazine, Florida Catholic, The Catholic Spirit, The Tablet).

Dr. Jill Biden interview with Chip and Joanna Gaines for Magnolia.

Request vaccination specials with BET, The Undefeated, Desus & Mero, Sneaker Shopper, Hot Ones.

Request a vaccination special with Christian Broadcasting, Netflix and Evangelical leaders.

Place a trusted messenger on the Joe Rogan Show and Barstool Sports to promote vaccination (work with outside expert to identify who will be most effective).

The documents uncovered partnerships with all manner of sports leagues and media networks:

Work with the NFL, NASCAR, MLB, CMA to request they create content with their talent and release through their broadcast and social channels. Also create a Share the Mic program where the talent elevates public health voices.

Work with all major sports leagues to send vaccination information to ticket holders.

Work with ESPN for hosts to provide vaccination information.

Partner with Disneyland Parks for vaccination events when the amusement parks reopen.

Work with the Hollywood guilds to work vaccination messaging into scripted and reality TV shows (ex: Writers Guild, Directors Guild.)