The major common interest that unites the managerial class is its need to extend and perpetuate the demand for the skills and functions on which its power and social rewards depend. The managers pursue that interest by seeking to ensure that the mass organizations they control, which require the skills and functions that only the managers can provide, are preserved and extended. Large corporations must displace and dominate small businesses. A large, centralized, bureaucratic state must displace and dominate small, localized, and decentralized government. Mass media and communications conglomerates and mass universities must displace and dominate smaller, local newspapers, publishers, colleges, and schools. Moreover, the elites that controlled these older and smaller institutions must also be displaced as the ruling class of the larger society and their ideology and cultural values discredited and rejected.