Too many people are getting wise to the censorship. It could be that Musk is getting positioned as a white knight and better option. Of course there will still be subtle censorship and a lot of spin but he'll be held up as the good guy and people will trust him because he will look good compared to the really bad alternatives. That will put him in a good position to push the transhumanist agenda.

NOw is also a good time for him to start going against the very far rabid left which is getting more and more extreme, has started turning on itself and is getting less popular by the day as most people want to get to a more normal mask free life. Musk is likely trying to win approval from the moderates and the right, especially the distrustful right was always the tough nut to crack.

The tech loving humanity hating far far left is going to jump on the transhumanist wagon even if they hate Musk so he does not really need to court them. But the right has a lot of shotguns and a lot of distrust for govt, authority and new fangled weird tech stuff so they are the ones that Musk needs to win over. I'd also keep a sharp eye on how De Santis positions himself on transhumanism. I'd like to trust that guy but you really can't afford to trust anyone these days. Always be vigilant and think for yourself.