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posted ago by ghost_of_aswartz ago by ghost_of_aswartz +16 / -1

Being a marketing whore isn't a good thing just because they are pushing narratives that you agree with

That just means you're being used by this person. You're being exploited--for THEIR gain.

If they have something new to present, then yes they should be rewarded. But otherwise they're just a trendie on the opposite side of the fence--YOUR side

But supporting them doesn't do YOU any good

Supporting them doesn't actualy do your brand any good either...it just saturates the market WITH SAMENESS

SAMENESS doesn't get you anywhere---Remember: THIS IS WAR

We are competing with the other side for the minds of the public

THis means we have to have "better stuff"

We have to have "newer and fresher ideas"

We have to influence them. NOT OVERPOWER THEM WITH MORE OF THE SAME

That is why I posted about thirst traps and marketeers. Attention whores.

They don't help your brand

Being Tribal doesn't help your brand--being smart does. Tribalism is only good to remind you of your values. You should look to the tribe and say "is this something too far out of bounds"? and not "am I sure that this is something that mimics 100% all the other things here"

We're here to move the needle, otherwise we lose.