Being a marketing whore isn't a good thing just because they are pushing narratives that you agree with
That just means you're being used by this person. You're being exploited--for THEIR gain.
If they have something new to present, then yes they should be rewarded. But otherwise they're just a trendie on the opposite side of the fence--YOUR side
But supporting them doesn't do YOU any good
Supporting them doesn't actualy do your brand any good either...it just saturates the market WITH SAMENESS
SAMENESS doesn't get you anywhere---Remember: THIS IS WAR
We are competing with the other side for the minds of the public
THis means we have to have "better stuff"
We have to have "newer and fresher ideas"
We have to influence them. NOT OVERPOWER THEM WITH MORE OF THE SAME
That is why I posted about thirst traps and marketeers. Attention whores.
They don't help your brand
Being Tribal doesn't help your brand--being smart does. Tribalism is only good to remind you of your values. You should look to the tribe and say "is this something too far out of bounds"? and not "am I sure that this is something that mimics 100% all the other things here"
We're here to move the needle, otherwise we lose.
I believe that the "right" showed how non-tribal they are yesterday when VP Pense took the stage. The right does not follow party anymore, most of us defected to "independent" months or years ago. Tribal does not think, it acts as a pack and sticks together no matter what. Patriots don't care what party you belong to, we care about whether they want to protect or destroy American values.
Referring to actual historical events of genocide and government purging are, apparently, right-wing talking points now. These people are beyond saving.