they want to achieve a unique success

Their conception of success could be completely different from what we could ever think. I could agree that competition is exist among them, but it's hard to imagine what they really compete for.

giving value to their own existence

Looks like this is not one of their main goals. However the existence of their system (bloodlines, circles, whatever) is much more important. They aggressively defend their system, don't allow any strangers and try to keep it in secret.

some of the acknowledged manipulations by elites in modern society just oppose what would be business wise decisions

Shure.

have an almost novelty aspect to them.

Or some unknown purpose.