Short version: the better a search engine gets, the less authentic reasons users have to click its ads. Think about it before you continue, can you contradict that simple logic?
What if the internet had a perfect SE, would you click any ads there? If you agree you won't, ask yourself: Then what are the tricks and behind the scenes lies Google uses in order to maintain the profitability of its SE. Then promise yourself that once you'll find out, you'll share it with as many people you can.
Below is the full version (Which is copied from the end of this fantastic post: https://write.as/vaela/using-the-left-weapons-against-them-quickly-and-swiftly). It is part of a conversation between two people, where one demonstrate how he's going to destroy Google SE:
Q: Say you have a perfect search engine, can you think of a reason to click an ad after getting your search results? A: Not really, not at the moment. Maybe if I was an ad junkie, but nothing practical comes to mind.
Q: So we established the fact that the better a search engine gets, the fewer the incentives users will have to click its ads. A: It makes sense at the moment, but users do click ads there. Plenty of times actually, even I do.
Q: Because that is a fake SE. You get great results when no ads appear, like when you search for very specific things, or things that are unlikely to produce a revenue from the searcher, but once you see an ad or four, along with the results, you can be certain you're getting shitty results. Real shitty results. A: I see.
Q: Beyond that, they also apply what can be called "One hand washes the other". Part of the "shitty-on-purpose search results" algorithm is to include results that send you to the same urls the ads will. They really have no other choice if they want to maximize revenue. This gives more incentives to the advertisers and consequently they pay more, which results in even worse results.
A: So the good results where no ads appear are really just a hidden advertisement, to lure users to believe they're always getting good results? What can one do?
Q: Depends on what you mean. If you mean getting better search results on Google when ads appear, you can add the name of a famous forum – Reddit is your best choice usually, or QA site to the end of the search. This will usually produce somewhat better results, sometimes much better. You should play with it yourself and see. The moment you'll get no ads, be sure you just improved your Google search results.
If you mean what can be done to destroy the fake search engine, which is what I assume you mean, there are few things. The first is to give the same lecture you got so far to others.
Another important one, which includes monetary incentives to whoever will produce such a thing, is "Ad search engine". The basis will work the following way: A user drags Google ad to that SE, then the results he'll get will be other, similar ads from the web.
And so, if he searches Google and in return gets results that include ads, he can then choose one to drag into that SE search box. Here he'll at least get bigger list of ads, and probably more targeted, to choose from. That SE can add real results to accompany the ads. It can also "ask" the user what search he inserted into Google that produced that ad. There are many ways to make money from a thing like that. Over time, this will drastically reduce what advertisers are willing to pay Google.
Another and a very simple one is an add-on for browsers. This add-on will allow users to insert percentages (right column) to a table where inside the left column are search engines names. Now say you adore fake SEs. In this case insert 80% or so next to Google. Other users will give much more weight to more distinctive, specific and sometimes just weird SEs, like music, science fiction, legends or weird stories, specific animals, art… You name it. A click for the search will randomly choose your SE according to the % and the correspondent SEs.
This will produce a cycle where builders of SEs will allow themselves to specialize at just a few subjects, instead of trying to contain the whole world. In return, users will have more fun and mystery when searching the web. They won't always need or want to be very specific in their search terms. Altogether you'll get a much more distributed search engine market.
A: Nice, almost makes me sorry I'm not a righty, because then I would heavily short Google and immediately post all that info for everyone to see.
Q: I already did that A: What?!
If you have a "Democracy" where there are plenty of statistically impossible to refute evidence of election fraud, your only option is to "go with it to the judges".
Now let's say the judges give you the finger, because, well, because that is what they give you… what now?
Well, first of all you're no longer having a Democracy.
If you have any doubt, check history and see that many times democracies became non-democracies. The probability this will happen here is greater than million times the probability there wasn't election fraud. And I'm talking election fraud that changed the results of the elected president.
So what's left? If you agree with the content so far, and you're the president, you have to decide if you trust your judgment enough or not.
But you're already running for presidency – you just asked everyone in your country to vote for you, so you can get the majority for a win. That is identical to trusting your judgment in such matters.
Last thing: There can still be reasons for Trump not to do it. E.g. maybe he's afraid to go to jail if such a move will fail. Yet, all such reasons are personal. It's fair enough if he'll choose one, but it's important that we all know the difference and where we stand.
If somehow that miracle will happen (Short military rule), we'll need to build our democracy very differently. The way it is now can't work for the current society with the current technology. You threat to smear a judge with racism, alleged sexual abuse, misogyny, whatever… and he's in your pocket.
He probably already was; you just didn't want to take any chance that he's one of those few who doesn't yet have enough fear to obey automatically.
One thing that is not just moral bankruptcy, but also pure evidence of deep and successful brain wash, is the fact that we don't use those same tactics and tools the left uses, and obviously works with enormous efficiency. E.g. wouldn't you prefer that those unfortunate leverages on judges – as long as they exist – will be used for your family and country, than against them?
But I guess that is a matter for another day. (https://write.as/vaela/using-the-left-weapons-against-them-quickly-and-swiftly)