Here's why that's a good thing... (guest columnist). #BurnTheBridge
(media.scored.co)
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It's fairly obvious but I'm not forced to use my Tesco Clubcard to log into Twitter.
And my Digital ID won't give me cheaper food or let me scan my own trolley, swipe my card and walk out.
Supermarket loyalty cards are super sinister.
I just give you, a multinational retailer, all my personal information and continue to give you my purchase history so you can build an advertising profile on me and I can get nearly 1% of what I spend on groceries back to spend at your stores, where you can easily raise prices by 1% to cover the expense?
What a great deal...
Or, I create a forwarded email address, and give them bogus info. I get around purchase limits on good sales, while they get partial data.
But a digital ID will be singular, and linked to me. I only use bogus info for store cards, mostly to use when they have purchased limits on deep sales. For store CCs, what would be the digital ID equivalent of interest-free financing, and regular member-only sales? Finally, can I decide to later get rid of my digital ID, due to providing me no added value over not having one?