I think there are very few actual "disinformation agents" as they are universally conceptualized. That is, some variation of someone on payroll receiving specific instructions on what content to disseminate.

All the others--all these "influencer" types that are constantly pushed in our faces --are legitimate people, but are themselves influenced and manipulated behind the scenes.

A close associate hooks them up with appearances and sponsorships. Another friend offers advice from time to time about how well it's all going over from an outsider perspective. Farther behind the scenes, social media campaigns promote and them. These dipshits, of course, just consider themselves talented and lucky with important things to say.

They fully believe they are good people doing the right thing, so loyalty is never a problem. As long as they do the right things, good things keep happening. If they do the wrong things, those good things dry up and they get "help from a friend" with how to fix things.

They operate within guardrails, some of them very strict. For example, try to find someone who you suspect is a disinfo agent who is also a firm Trump supporter. They do not exist, which is very odd if it's just a coincidence. Rogan is as close as you'll get, but he used to be anti-Trump and still wavers all around from issue to issue.

What this all boils down to is that anyone with a platform--anyone whose name you recognize and who you are supposed to follow--is being manipulated to some extent.

Except for someone like Trump, where the attacks on him are numerous, varied, open, and nearly universal.