Mr. Beast is a Trade Secret
(www.wipo.int)
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For years I have been bothered by obviously fake viral videos which are clearly 'allowed' to go viral. The most obvious case is Mr. Beast.
I couldn't put all the piece together but then it made sense. He and other owned content providers are considered trade secrets and legally protected ....
This is how YouTube can promote them without stating they own the rights....
It's designed to get more content onto the platform and to secretly shield lots of advertising revenue from the outside world....so it can be recaptured
That's how you legally keep your money distinct from your business. Like when J-lo insured her ass. It's her, but not her. It's how she made money.