Blocking the ad blockers is trivial, technologically. Keeping people using the site is hard, though, and they only make it harder, as they try to make it cable TV for the internet. Most people don't use ad blockers, though, and those that do will not put up with more than a few ads, before not watching the content on that site (unless the ads are forced to be sensible, like on Gab - it's not ads existing, but flashes, jump cuts, bright colors, -0.1dBFS audio, and content interruption). So, it makes the most business sense to just figure that ratio into the formulas for clicks, impressions, etc.. The only real problem that tends to arise is that tech channels can have a majority of viewers blocking ads - do you penalize them, or work with the site-wide average?
But, the PHB types will tell them to disable the ad blockers. Then, they get surprised Pikachu face when people use the site less, even those getting the ads.
They should really get into the sponsorship side of things, instead of normal ad serving. IE, if you do a sponsor segment, for $x, they get 20% or 30% of it, but no 3rd party ads will be injected into your content.
Blocking the ad blockers is trivial, technologically. Keeping people using the site is hard, though, and they only make it harder, as they try to make it cable TV for the internet. Most people don't use ad blockers, though, and those that do will not put up with more than a few ads, before not watching the content on that site (unless the ads are forced to be sensible, like on Gab - it's not ads existing, but flashes, jump cuts, bright colors, -0.1dBFS audio, and content interruption). So, it makes the most business sense to just figure that ratio into the formulas for clicks, impressions, etc.. The only real problem that tends to arise is that tech channels can have a majority of viewers blocking ads - do you penalize them, or work with the site-wide average?
But, the PHB types will tell them to disable the ad blockers. Then, they get surprised Pikachu face when people use the site less, even those getting the ads.
They should really get into the sponsorship side of things, instead of normal ad serving. IE, if you do a sponsor segment, for $x, they get 20% or 30% of it, but no 3rd party ads will be injected into your content.