practically speaking, this can be controlled by just a few middle managers in the marketing department, or contracted ((agency)). Imagine the C level who decides, "hey our avg customer is actually 90% white - can we have a white couple instead of this mixed race?" The next thing you know there is a whisper campaign and he is attacked as a known racist by midlevel employees and his career is destroyed.
If you watch that Bud light CEO talk, he is completely imprisoned by what he cannot say and is just trying to keep his 7 figure job. Its reminiscent of the soviet era where the communist party liason with the army could destroy a general's career anytime they saw fit.
practically speaking, this can be controlled by just a few middle managers in the marketing department, or contracted ((agency)). Imagine the C level who decides, "hey our avg customer is actually 90% white - can we have a white couple instead of this mixed race?" The next thing you know there is a whisper campaign and he is attacked as a known racist by midlevel employees and his career is destroyed.
If you watch that Bud light CEO talk, he is completely imprisoned by what he cannot say and is just trying to keep his 7 figure job. Its reminiscent of the soviet era where the communist party liason with the army could destroy a general's career anytime they saw fit.