"plans to meet media partners, publishers and talent agencies in a bid to bring celebrities, political figures and other content creators to the platform."
"sell more advertising, and also facilitate sponsorship and brand deals"
"Twitter is in the early days of exploring whether it can wield emerging generative AI technology in its ad business"
" Twitter has resumed payments to Google Cloud "
And the most important bit:
"talks about a broader ** partnership with Google that would include advertising and access to some of Twitter’s data ** . "
Can't monetize Twitter data, if it's freely available.
Hence the moves they've done: close down the API access, prevent no-login browsing and scraping.
Ah well, it was a nice ride for as long as it lasted.
Yeah, Musk is claiming some bullshit that scraping bots and AIs are hampering the performance of the platform from real users.
Twatter's new CEO gave her "vision" a couple of days ago:
https://www.ft.com/content/5a792427-5ca0-48f8-a459-c704036d1d35
Archive (paywall bypass): https://archive.is/jvZDD
And the most important bit:
Can't monetize Twitter data, if it's freely available.
Hence the moves they've done: close down the API access, prevent no-login browsing and scraping.
Ah well, it was a nice ride for as long as it lasted.
Back to the alternatives, boys!