originally used because 1st Gen web crawlers couldn't parse the text out of a jpg. OG memes were used to communicate covertly without raising the algorithm's alarm.
It was the humans' first attempt at hiding from the machines. Yes?
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No, I don't think speech on the internet was threatened or shamed back then like it is now. Trying to trick an algorithm is a much more recent development. I think memes were created as short form humor (obviously). The earliest memes I can recall were from YTMND.