There is a kind of counter intelligence tactic that I'm trying to figure out the term for.
Imagine you knew your boss was watching you, but your boss didn't know you were aware of him watching you. So you start acting a certain way to project the image of yourself, as an employee, that you want your boss to see.
What is this called in counter intelligence? I know there's a term, but I cannot remember the name; using secret knowledge of somebody spying on you to further your goals without them realizing.
I would say that's a decent term for a superset of the specific behavior.
it's a military term
https://en.wikipedia.org/wiki/Perception_management
Yeah, I just mean that military term is a generic term for the generic concept that encompasses all the marketing style strategies, whereas I'm looking for the specific term for the concept described in the op.