I think partly why Trump messaging got stale was that he was censored, so you didn't hear from him anymore.

I also think he was purposfully quiet during most of Bidens term, so the media would not be able to somehow focus on his as a distraction without it seeming out of place.

Perhaps this is why the J6 committee didn't do well with the public? Because Trump wasn't involved and wasn't constantly Tweeting.

It almost feels like Musk took Trumps place on twitter, in terms of the entertaining and engaging role he was playing with his base.