In my anecdotal observations the vast majority of people who are into "new age" stuff are into just that - the stuff - and not so much all the pseudo spiritual bs. They like candles, incense, the colorful fantasy artwork, pretty rocks, herbs that smell nice, etc. A smaller subgroup among them enjoy doing rituals and having various spirits to petition and feeling like they're participating in ancient mysterious things or harry potter larping. Honestly if catholicism had been "marketed" to them in the same manner with all of its incense, candles, colorful art, saints, rituals, latin etc they probably would have loved it.