Memetic injection and how it ties into the current Twitter ownership battle
(cognitivecarbon.substack.com)
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There's a difference between a meme and an idea. In addition to memes there's still concept formation and related neologisms. Memes spread with their own "willpower" in ways that genes do. They're archetypal patterns moreso than instances of individual ideas.
He’s using “meme” in a broad way.