10 Israel's claim it defeated Ben and Jerry's melts under scrutiny (electronicintifada.net) posted 2 years ago by Corporis 2 years ago by Corporis +11 / -1 1 comment share 1 comment share save hide report block hide replies
Word on the financial streets is that Unilever is going to get rid of B&J entirely (as well their other ice-cream brands).
https://www.thisismoney.co.uk/money/markets/article-10952289/Senior-City-advisers-expect-Unilever-sell-Ben-Jerrys-brand.html
The UK supermarket environment is undergoing some dramatic changes at the moment, HFSS (High Fat Sugar Salt) products are undergoing regulation about where they can be promoted
One of which is:
No-longer will these goods be in a freezer by the checkouts, which is where they all are now. Reducing "ooh, I'll have an ice-lolly"