You should see all the "totally legitimate normal users" posting on this "event" over on r/conspiracy that apparently detest the very idea of conspiracy and anyone doubting the official narrative. I stopped examining such events a while ago due to sheer repetitiveness, and sought to take a more "meta" perspective.

Overall, the "cognitive infiltration" seems make up in volume and intensity what it lacks in cleverness and creativity. I actually see a real parallel between Hollywood as a media enterprise and the open air Hollywoodland we all live in.

Hollywood has been creatively bankrupt for a couple of decades now, so the tentpole moves all have marketing budgets as big as the productions budgets. They have to beat you over the head to generate any interest in them.

Similarly, these "events" are completely lame: derivative, uninspiring, plot holes everywhere, low production values. Marketing becomes key, which is where the mainstream culture creators (media and influencers) take over. And for the conspiritorial-minded, you'll see that they spin out a dozen narratives, often conflicting, from which you are free to choose according to your own biases and preconceptions.

There's no mainstream version of shills promoting, say, the latest MCU installment or Star Trek reboot. I believe that's because they are too readily identified by people alert to their presence. It's a strange sort of reversal where normies have it over conspiracists.