Thats all it is. Someone super smart owns a farm of the data of everyone's thoughts and feelings that are envoked by intense visual and audio stimuli. "mindless scrolling" is a state where the computer/phone has hypnotized you into an indefinite cycle of stimulus response association tests, using dopamine as a reward, and anger (negative associations envoking a stronger motorstimulus response/ increased engagement) as a prod. the precedent set by the phenomenas of; youtube/twitter etc. (companies and technologies) 2020 (trumpcovidwokeblm) suicide/loneliness/mental health crisis, our future can only be described as entirely hopeless
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If that's all it is, why do these companies ban people for having different opinions? Shouldn't they be even more eager to collect data on their perceived "enemies"? Data farming is obviously happening on a massive scale, but I don't think it's the only reason. These sites are also being used as a form of mind control. Data farming is just an extra source of income. Money is not their primary goal. Control is.