This is a great way to destroy a brand. The people in charge of this, are not looking at the numbers to see if this type of ad does well for a brand. They're not playing 4D chess and just trying to get their name in the news for controversy. Instead, these people with online marketing degrees are diversity hires and are doing this kind of thing because they want to push it. They might have some non-sense data to get it through higher ups, but the reality is that the higher-ups feel like they cannot say "no."

Nobody actually likes this. Nobody actually thinks this is attractive. Even the diversity hire who created this does not think it's attractive. It's all virtue signalling. And, sure, some people may buy Calvin Klein as a virtue signal after seeing this, but "voting with your dollar" does not bring in anywhere near the same amount of money as attractive people in ads that people want to look like.

Speaking of this phenomenon, have you ever been a fly-on-the-wall in a conversation between two leftists, each with their own collection of mental illnesses? They don't like each other. It's hilarious. You can tell that each of them are constantly walking on eggshells to avoid saying the wrong thing, and each person is constantly correcting the other's speech. Neither of them like it, but they both feel compelled to do it because, once one is corrected, the other feels the need to also be nitpicky to make them feel better.

Sometimes you'll find two leftists like this who actually have a good relationship. Probably stemming from making their connection before the mental illnesses set in. If you ever listen to them talk, you'll see that the mask often comes completely off. They'll make racial jokes when they think of them, call each other what they feel like calling each other, etc.

It's amazing.