It runs quite a few stories other papers don't but as a result is always seen as largely a bit of a joke to many UK citizens. It is common to hear people refer to something 'only daily mail readers would believe' so honestly quite a few truths/contrarian options get published there and nowhere else, unfortunately that has the opposite effect to lending credibility to them.
I'd say it is totally MSM. It's arguably the most famous of UK newspaper (ok personally for me not but...) big brother thinks so https://yougov.co.uk/ratings/media/fame/newspaper/all
It runs quite a few stories other papers don't but as a result is always seen as largely a bit of a joke to many UK citizens. It is common to hear people refer to something 'only daily mail readers would believe' so honestly quite a few truths/contrarian options get published there and nowhere else, unfortunately that has the opposite effect to lending credibility to them.
It's so bad that I think they sometimes put stuff in the Daily Mail to marginalize it.