Not only is the media already on their side - but they practice with them. We learned this from "Paul Schreyer: Pandemic simulation games – Preparation for a new era?"
https://www.youtube.com/watch?v=d3WUv5SV5Hg
So whatever our knee-jerk reaction is, they have already thought of it. And probably worked with the media on how to cover it, what words to use.
We have seen this level of coordination over the years. They think they are our "betters".
The answer is they know no matter how much resistance they face they will be the ones winning at the end. Everyone can expose the facts, but the winner will get all the spoils while the losers face extinction. AND in this case, you guess who the winner is? Not us, of course.