Great post. I had never heard of it until a year or so ago when my wife asked me to buy her some at target. She sent me a picture and said they normally have Bible verses on the bottle. I found it and she was confused that there were no verses. Chalked it up to them rebranding which was disappointing (anytime you move away from Christianity to appease the masses it’s a bad sign imo). I won’t be buying their soap next time she asks. Any good alternatives for Castile soap?