The same reason they named one strain Gods Green Crack. The negative hype in its name gives it positive spin. Dennis Leary has a great bit about cigarettes years ago. “Now this asshole wants to make the warning on the pack.... BIGGER! Cause that’s the problem, all these smokers just didn’t see it. You could have the warning be the whole front of the package! Just a black package with a skull and crossbones on it, called Tumours, and you’ll have people lined up around the block the buy a pack!”