Dehumanization at its finest. This is their goal. To make people as disconnected from each other as possible. They already did it (more or less) with general public and now they are going for families as well.

In their model of future there is no human contact anymore. At all. Only isolated individuals communicating through devices 24/7. Apps such as this one are only for transitional phase. In next phase they'll start pushing everyone to not physically meet each other at all.