A: a super-secret military intelligence plan, decades in the making is revealed on an image board, usually used for memes, shitposting and child porn. The plan is so intricate and secret that only redpilled Magapedes will understand it but to be able to make sense of the revelations, they constantly need to reference Qdrops with keywords uttered at specific times during some videos or get their clues from spelling mistakes in Twitter posts.
The targets of the plan are completely unaware of it, even though countless Qtards spam the details up and down the internet.
B: what started as a joke became a cult for delusional right-wingers.
Elaborate? Alright, I shall. You have given us two choices. In debate, this is known as a dick move.