Iron will or foolish belief. If you have a lot to lose, you shouldn't be putting yourself in bad positions as he did. I can take on that kind of risk as I have little to lose in doing so and much to gain from making sure a domain like that would stay online, even if it's purpose is to just redirect to the rebranding. It's a good thing they shifted to a knew system of control for the domain anyway and it's something I would actually support as it gives a chance for warning to go out should something go wrong.