The government does not need any help from the public to identify photos, especially very clear photos. They already have the software to do it almost instantly.
The purpose of the turn them in campaign is to create a culture of snitches who obey the government over members of their own family.
From a won't be linked CNN article:
Build your own shocker of a story! Call in now.
Creating a picture of... is not exactly investigating. Obviously political in scope.
Notice how they're "creating" a picture and not capturing one.
This is a set up.