It was a publicity stunt for an ugly shoe company.

https://www.notwoways.com/?srsltid=AfmBOoqtlDSomgFPfKn4TXKHRmhDBxAlcgVEId5YXHkTAZmLcYuE1h6a

Here's my guess. 1997283

March 28, 1997 (10,015 days ago)

On this date: Heaven’s Gate Mass Suicide: Perhaps the most infamous event connected to this date is the mass suicide of 39 members of the Heaven’s Gate cult in Rancho Santa Fe, California. The group believed that their souls would ascend to a spacecraft following the Hale-Bopp comet, which was passing by Earth at the time. This event is one of the largest mass suicides in U.S. history and garnered widespread media attention.