posted ago by MindlessRationality ago by MindlessRationality +10 / -1

People frequently these days are relying on social media and the internet such as here for communication of important ideas, but then forgetting to disseminate it in other mediums.

Online is great for trends. You can push something out, it can go viral, and then you can get a broad audience....but a broad audience is not a well-informed audience, and they typically are not a deep audience.

If you want a deep audience, you need to have more than just online content. You need to start to publish physical copies too. Physical copies can be retained, lost and forgotten but then refound, discretely shared, copied, etc and redistributed back onto the web through unboxings, reviews, criticisms, etc.

Having a physical object also means it's a tangible thing. It has existence....you cannot shadow ban a book. So, don't discount the old mediums of paper and ink. Art too.